Milestones
Beach Vouliagmenis Asteras
March 1962
© Archives of the Benaki Museum
1954
The Astir Hotel & Tourism Enterprise is founded, envisioning the establishment of an emblematic hotel complex with international appeal. The development plan includes beach facilities for 3,000 visitors per day, 60 luxurious cabanas, a 150-room hotel, and a dance hall. The acknowledged architect Kostas Voutsinas is appointed to bring the vision to life.
Astir Beach opens its doors to the public. Minimally designed before the term was coined, the beach is perfect in its simplicity and elegance. White changing rooms, striped beach umbrellas and big triangular sailcloth canopies provide an ideal environment for beach-goers who want to swim in crystal clear waters and enjoy the amenities on offer. Naturally, the beach quickly becomes a meeting point for the Athenian elite. Astir is born.
1960
Beach Vouliagmenis Asteras
March 1962
© Archives of the Benaki Museu
Beach “Asteras”
Laimos Vouliagmenis, August 1961
© Archives of the Benaki Museum
1961
The first cabanas and the Club House restaurant – the current home of the iconic Nobu Matsuhisa – are ready to host their selected guests.
Arranged in groups of 3-9 units, the cabanas’ design follows the natural contour lines and blends in with the landscape in harmony. The cabanas become an immediate hit with prominent figures and influential people who stay there throughout the summer season, combining business and pleasure. The international jet set is attracted as well, and Astir becomes an iconic meeting point for leaders and stars.
As more and more people seek the tranquility of the peninsula, the first hotel is introduced; the luxurious and aristocratic Arion. The hotel is built on a saddle beneath the pine-dotted hill, with spectacular sea view rooms. Nearly all items – from the armchairs and office furniture to the leather key rings for the hotel room keys– are designed by the distinguished architectural team of the building, Vourekas, Georgiadis and Dekavallas.
1967
1980
The two hotels accommodate illustrious figures such as Aristotle Onassis with Jackie Kennedy, Frank Sinatra, Liza Minnelli, the Russian dancer Rudolf Nureyev, Hollywood stars Jane Fonda, Paul Newman, John Wayne, Telly Savalas, Sharon Stone and Anthony Quinn, The Beatles and the racing driver Ayrton Senna.
1984
2006
Designed by the famous Rockwell Group from New York, Matsuhisa Athens, with its minimal and organic design, lends itself beautifully to its natural surroundings. With magnificent views overlooking the Saronic Gulf, it offers majestic sunsets and unique fine dining experiences.
2008
2009
Astir undertakes the management of Vouliagmeni’s marina, well-known today as Astir Marina.
2013
Air Photography
2016
The company is acquired by Jermyn Street Real Estate Fund IV LP, whose investors comprise two sovereign state funds from Abu Dhabi and Kuwait, other Arab investors, and the Turkish Dogus Group.Astir Beach is renovated with the architectural firm of Zeppos – Georgiadi and Associates in charge.
Astir Palace Vouliagmenis S.A. and Four Seasons Hotels and Resorts announce plans to bring the first Four Seasons hotel to Greece, on the Astir peninsula.
2017
Air Photography
2019
Following a total renovation and upgrade, the new hotel will debut as Four Seasons Astir Palace Hotel Athens in March 2019. By summer 2019, Astir Beach will have undergone a complete renovation, introducing new facilities and advanced services, with the aim to enrich its iconic character and set new standards. The upgrade of Astir Marina constitutes another major pillar of the property’s redevelopment and will elevate its position, in line with other landmark marinas in the wider Mediterranean region. The plan also includes the development of up to 13 seafront luxury private villas, completing the evolution of the destination.