An international luxury destination is reborn
In preparation of the rebirth of a world-class luxury destination, the redevelopment works in Astir are being completed. With a total capital investment of over €650mn, Astir constitutes the largest tourist investment in Greece, currently in progress and it includes the hotel’s total renovation and upgrade, the development of up to 13 luxury villas, the upgrade of the marina and the beach.
In this context, Mr. Stelios Koutsivitis, CEO of Astir Palace Vouliagmeni S.A, highlights: “Our vision is to re-establish Astir as an international luxury destination in the wider Mediterranean region, offering a wide range of world class experiences.
Within this framework it is of strategic importance to introduce Astir in early 2019, ensuring the implementation of our business plan with the highest quality standards. We remain fully committed to our plan and are confident that such a large-scale project, despite the complex permitting framework, is steadily progressing towards completion. We are truly excited to see our vision brought to life and are looking forward to introducing the ultimate lifestyle experience destination to our guests.”
The construction works of the new Four Seasons Astir Palace Hotel Athens will be completed within the next few months for opening in March 2019.
In addition to the introduction of the new hotel facilities and services, the collaboration with premium culinary, entertainment & high-end retail brands with presence in other luxury destinations, will reinforce the cosmopolitan identity of Astir, whilst key cultural partnerships will promote the country’s rich heritage and legacy.
By summer 2019 Astir Beach will have undergone a complete renovation, introducing new facilities and advanced services, with the aim to enrich its iconic character and set new standards. The upgrade of the Astir Marina constitutes another major pillar of the property’s redevelopment and will elevate its position in line with other landmark marinas in the wider Mediterranean region. The plan also includes the development of up to 13 seafront luxury private villas completing the evolution of the destination.
Currently guests can have a glimpse of what they will fully experience in 2019 with the upgraded concept of Astir Beach and Matsuhisa Athens. The beach is fully operational offering additional services and the newly introduced Nice N Easy Seaside restaurant whilst the recently renovated Matsuhisa Athens has opened its doors with the launch of the new infinity bar UMI.
About Astir:
Astir Palace Vouliagmeni S.A. (“Astir”) is a hospitality market leader with a history of over 50 years during which it became a world renowned luxury destination. The company is currently undergoing a major redevelopment of its portfolio, including the re-launch of the hotel as Four Seasons Astir Palace Hotel Athens, the upgrade of Astir Marina and Astir Beach, the development of up to 13 high-end residences and the creation of the peninsula park.
For more information please contact V+O COMMUNICATION, Ms. Ria Psouchla, Tel. +30 210 7249000, e-mail: rp@vando.gr
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